HITGallery / Fabio Novembre

HITGallery / Fabio Novembre

Ittierre S.p.A inaugurates HITGallery,
the new global retail concept ideated by
Italian designer Fabio Novembre.
The first store wasopen in Hong Kong on September 29th, with Europe’s first store
following by late 2012.

Ittierre S.p.A, leader in the production and distribution of house and license fashion
brands, introduces a new global retail concept for HITGallery, the Italian company’s own
chain of stores presenting all in one the lines of clothing it manufactures and markets:
Pierre Balmain, Tommy Hilfiger Collection, Karl Lagerfeld Paris, C’n’C Costume
National, Aquascutum, Galliano and GF Ferré and Fiorucci.

Mind behind the project is Studio Novembre, the prominent Italian design studio
commissioned by the Pettoranello-based fashion firm to ideate the new HITGallery
stores, along the way restyling major ones in the current chain of 50 locations worldwide
(30 in Asia alone) in perfect sync with the new concept.

The grand opening of the first HITGallery store feauturing the new retail concept – a 100
sqm space at the upscale Times Square shopping mall in Hong Kong – was take place
on September 29th.

Fabio Novembre, owner of Studio Novembre, explains: "The HITGallery stores we plan
to open around the globe will capture the essence and spirit of Italy in wonderful new
ways. Taking inspiration from the paintings of Giorgio De Chirico, from the surreal
atmospheres he created through the distortion of perspectives, we will develop open
squares – Italian piazza mode – where we can meet and gather to fathom the enigmas
of our existence and to ideally rethink Italy’s role and effective identity in the
contemporary world. Upon entering the concept store in Hong Kong, people will
promptly notice the strong Italian imprint of the architectural design’s classical matrix:
symmetrical structure, row of arches, one dominant hue offset by two tone flooring. The
color defining the walls – a neutral shade bordering between green and sky or cerulean
blue – defies classification, so becoming the ideal backdrop for all the brands sold in
the store."

Antonio Bianchi, Chairman and CEO of Ittierre S.p.A, comments: "Fully aware of the
potential of our many different brands, we are taking advantage of every opportunity to
extend our direct retail network at the international level. The HITGallery stores will
enable Ittierre to express the excellence of the products it makes all in one unique and
impressive context. We chose to work with Fabio Novembre because we recognize his
extraordinary ability in bringing to fulfillment the various elements – sense of style,
flawless taste and creative vision – that set the finest Italian design a class apart. As of
this fall we will be opening new stores in Europe too, beginning with the flagship in
Milan, now in the final stages of realization."